50 YEARS OF FASHION

To celebrate 50 years of Sportmax, we’re taking a look back through the decades to a fashion concept born in 1969 and how it's been pushing us forward ever since. 

Big Editorial Push About Us B Sportmax
Since 1969

Our Story

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SPORTMAX BOOK

A one-of-a-kind book that takes us on a journey through the history of Sportmax, founded by Achille Maramotti following a unique intuition: to be always at the forefront of contemporary style.

Divided over five decades - from the Seventies to today - the book takes us on the Sportmax journey, punctuated by a series of prestigious collaborations. Written by Luke Leitch, edited by Olivier Saillard and published by the luxury brand Assouline, the book will be available on www.assouline.com, worldwide in all Assouline stores and in selected concept stores.