The Sportmax Pre-Fall 2025 collection reinterprets the brand’s identity with coherence and character. The body is subtly revealed through essential mini dresses, micro tops, and tailored suits, while fringes and metallic details energize clean silhouettes.

The Iconic S project explores the brand’s emblem - the S - through intimate and experimental perspectives. For Autumn-Winter 2025, Sportmax invited Lea Colombo - photographer, artist and furniture designer from Cape Town — with the interpretation of Iconic S. The artist turns the lens on herself, allowing the emblem to become part of her inner world.