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Sportmax Autumn Winter 2025 Campaign

Explore the aesthetic of the Sportmax Autumn-Winter 2025 campaign, shot by photographer Julien Martinez Leclerc and starring model Ida Heiner.

A visual narrative of a collection that merges heritage and experimentation, reinterpreting the evolution of the contemporary wardrobe with a bold and modern perspective.

Clean lines and functional details intertwine with elements of experimental design—such as laser-cut fringes and dynamic volumes—to create an aesthetic that adds structure and movement, intuitively adapting to the body.
Jackets and blazers ANCELLA1234 Dresses and Jumpsuits ACHILLE1234
Tops and T-shirts ASTI1234 Skirts APE1234 Dresses and Jumpsuits BALEARI1234
Dresses and Jumpsuits ARIETE1234 Coats and Parka ADESSO1234
Dresses and Jumpsuits EPOPEA Coats and Parka BOUQUET1234

The New Campaign

Sportmax Autumn-Winter 25 collection
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