Sportmax AW25 Runway Show
For the Autumn-Winter 2025 Runway Show, Sportmax embarks on an introspection into past legacies, current realities, and future intentions.
Since its first collection presented in 1969, the brand has become synonymous with avant-garde design. Mirroring its legacy of experimentation, AW25 is about reinvention, presenting archetypes of the contemporary wardrobe reinterpreted as essentials for everyday life.
An intrinsic dualism, balancing the ordinary and the extraordinary, functionality and innovation.
Materials and techniques emphasize this dual vision through essential pieces that subvert norms. Knee-high boots and laser-cut fringes create uninterrupted lines that expand and contract, intuitively adapting to the body. Accessories, from soft-structured bags to modernist jewelry, distort traditional shapes, adding both structure and movement.
Sportmax thus redefines a limitless circularity, merging heritage and experimentation into a collection that interprets the stylistic evolution of the present with a fresh and innovative perspective.
Since its first collection presented in 1969, the brand has become synonymous with avant-garde design. Mirroring its legacy of experimentation, AW25 is about reinvention, presenting archetypes of the contemporary wardrobe reinterpreted as essentials for everyday life.
An intrinsic dualism, balancing the ordinary and the extraordinary, functionality and innovation.
Materials and techniques emphasize this dual vision through essential pieces that subvert norms. Knee-high boots and laser-cut fringes create uninterrupted lines that expand and contract, intuitively adapting to the body. Accessories, from soft-structured bags to modernist jewelry, distort traditional shapes, adding both structure and movement.
Sportmax thus redefines a limitless circularity, merging heritage and experimentation into a collection that interprets the stylistic evolution of the present with a fresh and innovative perspective.
