Discover the new Sportmax Soffy Bag and relive the Spring/Summer 2025 Runway Show.

A limited pre-release of the new Sportmax Soffy Bag is available online and at the Milan and Paris stores.

Sportmax Via della Spiga 20, Milano
Sportmax Rue des Saints-Pères 72, Parigi

During the Milan Fashion Week, Sportmax is taking over the city, transforming the main fashion streets with its iconic "S".

You too can be the star of a professional shoot and wear the contemporary design of the new Sportmax bag. 

From 20 to 30 September
Sportmax Store
Via della Spiga 20, Milan